Effective Training Associates

About Effective
Training Associates

A global outsourced training company that specializes in professional and management development for engineers and managers in high tech for 30+ years.

Effective Training Associates, a professional development company, stands apart being endorsed by the IEEE Technology and Engineering Management Society of Silicon Valley for over 20 years. We provide the soft skills required to meet the challenges organizations and employees face in the new ways of working to keep productivity, performance, and engagement at high levels.

We partner with Learning and Development and Business Partners to create a culture of ongoing learning to help employees acquire knowledge and skills to advance their careers.

We Specialize in Highly Interactive
Live Virtual and In-person Training
in Six Categories/Areas:

Management
and Leadership

Interpersonal Communication

Business
Skills

Project
Management

Presentation
Skills

Writing
Skills

What Sets ETA Apart

Learn why ETA is a recognized leader in engineering talent
and management development in technology-driven companies.

3

Global

Global presence throughout USA, UK, Europe, Asia-Pacific and India, with course delivery available in English and Mandarin

4

Customizable

Course content can be customized and scalable to meet your organization’s business challenges and training needs to ensure consistency and results.

5

Virtual & In-Person

Our courses can be offered virtually or in-person with follow-up resources & support provided for your team’s continued development

6

Dynamic Instructors

Our instructors are subject matter experts with practical and extensive high tech experience.

7

Public Courses

Open enrollment live virtual training is available for individuals and small teams. Visit Public Calendar.

You're in Good Company

Effective Training Associates and our talented instructors have worked with the biggest companies in the tech world, training tomorrow’s leaders. Check out what they have to say about Effective Training Associates and the work we do.

Request IT Training Information

Use the form below to request information on Effective Training Associates IT Training courses.

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Robert Decker

ROBERT BECKER

Management & Leadership Advisor

ROBERT BECKER brings over twenty years of experience as a facilitator, coach, and learning strategist across the technology, healthcare, and financial services industries. For more than a decade at Salesforce, he led global management development programs that reached thousands of managers each year—shaping the company’s leadership culture through initiatives like Manage the Salesforce Way, Manager Certification, and Managing at Salesforce.

Earlier in his career, Rob held leadership roles at American Express, Visa, and Blue Shield of California, where he designed and delivered programs that helped leaders elevate performance, engagement, and the employee experience.

In front of a room, Rob is part strategist, part storyteller, and part stand-up comedian—believing that learning sticks best when people are laughing and leaning in. His sessions are dynamic, grounded, and human-centered, reflecting his core values of clarity, creativity, and customer experience. As an instructional designer, he’s known for transforming complex leadership ideas into practical, actionable insights that managers can immediately apply.

A Certified Professional Co-Active Coach (CPCC) and Herrmann Brain Dominance Instrument (HBDI) practitioner, Rob brings depth in both coaching and assessment, helping leaders understand how they think, connect, and lead more effectively.

When not facilitating, Rob can often be found behind a camera lens—applying his creative eye to photography and finding new ways to see the world.

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