Effective Training Associates

Business Skills

Effective Training Associates offers instructor-led business skills training designed to help professionals strengthen critical workplace competencies and improve overall effectiveness.

Participants gain practical tools to improve productivity, enhance communication, and drive stronger business outcomes across all levels of the organization.

Participants in business skills training at ETA.

Explore Our Business Skills Courses​

AI–Ready Employee

TAILORING
We can tailor the training to your organization’s specific needs by gathering input from employees on current AI use, workplace challenges, tools, workflows, and priorities.

OVERVIEW
This interactive workshop equips employees with the knowledge and confidence to integrate generative AI into their daily work. Through hands-on exercises, discussions, real-world workplace scenarios, and guided practice, participants explore how AI can streamline routine tasks, strengthen communication, enhance creativity, improve problem-solving, and increase overall productivity.

KEY TOPICS

  • Understand how AI is transforming the workplace and the evolving role of employees.
  • Identify practical opportunities to use AI to improve productivity, efficiency, and work quality.
  • Build trust, transparency, and authenticity while using AI responsibly.
  • Explore commonly used generative AI tools for workplace productivity.
  • Write effective prompts that generate higher-quality AI outputs.
  • Use AI as a thought partner for brainstorming, planning, problem-solving, and decision support.
  • Improve written communication, collaboration, and presentation preparation with AI assistance.
  • Increase efficiency by using AI for research, task organization, meeting preparation, and routine workplace communications.
  • Recognize AI risks, limitations, ethical considerations, data privacy, and organizational compliance requirements.
  • Know when human judgment, expertise, and critical thinking should guide decisions.
  • Develop a personalized action plan for responsible and effective AI adoption in daily work.

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Achieving Meeting Excellence

OVERVIEW:
When meeting participants collaborate, innovate, problem-solve and make sound decisions, your organization flourishes. By employing these proven strategies in every meeting, you will cut your meeting time dramatically and increase the likelihood of getting the right people making better decisions in a shorter time. Achieving Meeting Excellence will dramatically improve the efficiency and productivity of your entire organization and offers practical solutions to the following frustrations:

  • A meeting agenda is loose with no clear roles or responsibilities defined
  • Participants wonder, “Why am I wasting my time here? I have real work to do”
  • Attendees are sneaking a look at their messages rather than staying focused
  • There has to be a “meeting after the meeting” to clarify what happened
KEY TOPICS:
  • Determine when a meeting is the best option to achieve a goal
  • Determine who really needs to attend and what role they will play
  • Prepare an agenda that will accomplish the meeting goal
  • Achieve the highest level of participant interaction and collaboration
  • Deal with the most common personality challenges
  • Develop a reputation for highly effective meetings
  • Employ all these techniques and strategies in meetings

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Be a Trusted Advisor for Customer-Facing Professionals

OVERVIEW

This course equips participants with the mindset and skill set needed to build deep, lasting relationships by becoming a Trusted Advisor.

Through practical frameworks, hands-on exercises, and real-world scenarios, participants will learn how to build credibility, foster trust, communicate with impact, and navigate challenging conversations with confidence and empathy.
By the end of the course, customer-facing technical professionals will have the skills to drive meaningful business outcomes and deliver greater value through every customer interaction.

KEY TOPICS

Customer-Centric Mindset

  • Understand how a customer-centric mindset builds stronger relationships and better business outcomes
  • Navigate challenges with internal and external customers
  • Understand how a customer-focused culture creates trust, value, and customer success
  • Develop core customer-centric competencies

Building Trust and Credibility

  • Build trust and credibility as a foundation for effective customer communication and collaboration
  • Apply practical strategies to repair and rebuild trust when relationships are challenged
  • Strengthen customer relationships through consistency, accountability, and follow-through

Improve Influencing and Communication Skills

  • Strengthen influencing skills to build alignment and collaborate more effectively
  • Identify and overcome common barriers to active listening
  • Distinguish between influencing and convincing and know when to use each
  • Balance inquiry and advocacy to create productive, customer-focused conversations
  • Ask powerful, thought-provoking questions to uncover customer needs and priorities
  • Practice active listening to improve understanding, trust, and engagement
  • Set clear expectations and communicate realistic timelines with confidence

Adapt Your Working Style

  • Recognize your own communication style and its impact on customers
  • Adapt your approach to build trust and rapport
  • Recognize and respond effectively to different communication styles
  • Apply flexible communication strategies to customer interactions

Navigate Challenging Customer Situations

  • Apply a proven model to manage customer challenges effectively
  • Acknowledge concerns and clarify the situation
  • Analyze impact and align on next steps
  • Negotiate solutions and set clear commitments
  • Ensure customer satisfaction and close the loop
  • Practice on realistic customer scenarios that are customized to your organization

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Customer Centric Mindset

OVERVIEW:
Customer Centric Mindset is an interactive training that focuses on the mindset and skillset required to build long-term internal and external relationships. This training hones the skills of being trustworthy, proactive and accountable for every step of the internal and external customer journey.

KEY TOPICS:
  • Activity: Your customer-centricity experience
  • Business benefits of Customer Centricity
  • Customer focused terminology
  • Intentionality of Customer Centricity:  See, Own, Do
  • Activity:  Intentionality Scenarios
  • Personal benefits of being a Customer Centric professional
  • Customer Centric skills
  • Activity:  Application of Customer Centric skills to your customer situations

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Data Driven Storytelling: Using Narrative to Connect and Effect Change at Work

OVERVIEW:

In today’s fast-paced, metrics-driven environment, facts and data alone rarely spark action. People connect with stories—stories that clarify complex work, surface insights, and make data meaningful. This workshop teaches participants how to transform projects, products, and initiatives into compelling, data-backed narratives that influence decisions, motivate stakeholders, and drive change across the organization.

KEY TOPICS:

  • Identifying high-value story types that align with your work and business goals
  • Understanding the narrative arc and structuring a storyline that highlights insights, implications, and impact
  • Extracting stories from facts, metrics, and project data
  • Balancing logic and emotion to make technical information relatable
  • Using visuals and messaging techniques to reinforce key takeaways
  • Effectively prompting AI to create slide decks and executive summary slides that clarify the message and support decision-making
  • Collaborating with AI to analyze data, identify insights, and create a compelling narrative from the evidence
  • Crafting stories that build trust, deepen relationships, and accelerate decision-making
  • Developing a repeatable process for growing your story library

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Developing Content for Technical Presentations with AI

OVERVIEW

This interactive workshop teaches participants how to design presentations that are audience-focused, concise, and persuasive. Participants learn how to organize technical information into compelling stories, communicate business value, and create presentation content that drives understanding and action.

The course also explores how to use generative AI responsibly throughout the presentation development process. Participants discover how AI can accelerate brainstorming, organize ideas, strengthen messaging, and improve slide content while ensuring that human expertise, critical thinking, and business context remain at the center of every presentation.

By the end of the course, participants will have a practical framework for creating presentations that are clear, engaging, and impactful – whether presenting to technical teams, executives, customers, or project sponsors.

KEY TOPICS

  • Understand the needs and perspectives of technical and business audiences
  • Translate complex technical concepts into clear business benefits.
  • Define the desired outcome of a presentation and build content that supports it.
  • Organize information content to support decision-making and action.
  • Transform technical data into engaging stories that encourage discussion and decision-making.
  • Design clean, visually effective slides that reinforce key messages.
  • Organize information for clarity and easy comprehension
  • Build engaging openings and impactful conclusions
  • Use generative AI to brainstorm ideas, develop outlines, refine messaging, and improve presentation content.
  • Understand where AI enhances efficiency and where human judgment is essential
  • Deliver concise presentations that communicate complex information with confidence.

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Interviewing and Hiring the Best Talent

OVERVIEW:
Interviewing and Hiring the Best Talent in today’s economy can have many challenges: shortage of technical talent, candidates from diverse cultures, well-prepared savvy candidates, those who may generalize or exaggerate experiences and interviewers who may not know the legal boundaries to which their company must adhere. In many companies, the interviewing process is random and unstructured. The goal of every interview is to make sure to hire the best person for the job and to create a positive candidate experience.

This workshop provides a best-practice interviewing structure and skills required to best assess candidates, create a great candidate experience and to make the best hiring decision, while staying within legal boundaries.

KEY TOPICS:

  • Build interview plans around specific job titles
  • Understand legal requirements during the hiring process
  • Sell the benefits of working for your company
  • Understand where unconscious bias may impact the hiring process and how to mitigate it
  • Avoid common interviewing mistakes
  • Remote Interviewing tips
  • Create a candidate-friendly environment
  • Follow a proven interviewing structure
  • Coordinate the interview team to minimize redundancies
  • Handle challenging interviewing situations
  • Conclude in a fair and legally defensible manner
  • Learn tips on how to mitigate unconscious bias during various stages of the interviewing process

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Managing Time and Multiple Priorities

OVERVIEW:
Managing Time and Multiple Priorities is packed with time-saving ideas, teaches the most effective techniques to stay organized all day and manage time to increase productivity without working harder or longer. This program shows how to focus on high-payoff activities and priorities and eliminate time-wasting behaviors and procrastination.

LEARNING OBJECTIVES
  • Describe the challenges of managing priorities and time
  • Identify key strategies to better manage your time
  • List techniques for staying focused on top priorities
  • Identify ways to minimize interruptions
  • Identify three practices you use for staying focused on what is truly important
KEY TOPICS:
  • Explore common time management challenges
  • Learn key strategies for increasing productivity by staying focused on top priorities
  • Control interruptions and distractions
  • Prioritize key activities and workload
  • Organize for successful planning
  • Identify Your Values, Goals, and Time Tendencies
  • Time Personality Styles: How You Approach Time
  • Optimize Your Workspace
  • Plan According to Yield: Time Management Matrix
  • Utilize To-Do Lists
  • Best To-Do APPS of 2024
  • Maximize “Peak Zone” Productivity Time
  • Avoid Procrastination

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Strategic Thinking

OVERVIEW:
Strategic Thinking is the mental process, applied by an individual or a team, which considers ways to enhance the value they bring to the organizations or internal/external customers they serve. The class teaches a number of different conceptual perspectives, but always with an eye toward how it can be used to enhance the mission and value of the organization and the careers of the professionals within it.

KEY TOPICS:
Understanding Yourself and Others
  • The Johari Window
  • Emotional Intelligence
  • Level-Up Management
Expanding Your Leadership Thinking
  • Knowledge Gathered
  • Insights Gained
Key Thoughts and Terminology
  • Types of Innovation
Organizational Thinking
  • How do you make decisions?
  • Three Game Types: Planning and Positioning, Organizational Learning, Constructive Transformation
Strategic Thinking Process
  • Engagement
  • Cultivation
  • Inspiration
  • Validation
  • Approval
  • Implementation
Strategic Planning Process
  • Understanding company goals and objectives
  • Understanding unmovable constraints
  • Developing an implementation plan

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*One of our most popular courses.

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Robert Decker

ROBERT BECKER

Management & Leadership Advisor

ROBERT BECKER brings over twenty years of experience as a facilitator, coach, and learning strategist across the technology, healthcare, and financial services industries. For more than a decade at Salesforce, he led global management development programs that reached thousands of managers each year—shaping the company’s leadership culture through initiatives like Manage the Salesforce Way, Manager Certification, and Managing at Salesforce.

Earlier in his career, Rob held leadership roles at American Express, Visa, and Blue Shield of California, where he designed and delivered programs that helped leaders elevate performance, engagement, and the employee experience.

In front of a room, Rob is part strategist, part storyteller, and part stand-up comedian—believing that learning sticks best when people are laughing and leaning in. His sessions are dynamic, grounded, and human-centered, reflecting his core values of clarity, creativity, and customer experience. As an instructional designer, he’s known for transforming complex leadership ideas into practical, actionable insights that managers can immediately apply.

A Certified Professional Co-Active Coach (CPCC) and Herrmann Brain Dominance Instrument (HBDI) practitioner, Rob brings depth in both coaching and assessment, helping leaders understand how they think, connect, and lead more effectively.

When not facilitating, Rob can often be found behind a camera lens—applying his creative eye to photography and finding new ways to see the world.

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