Effective Training Associates

Get to the Point: Generating Content for Speaking and Writing

Get to the Point: Generating Content for Speaking and Writing

OVERVIEW:
How many meetings, presentations, or voicemails have you listened to where – at the end of them – you had to ask yourself, “What was the point”? Business communications should be clear, succinct, listener focused, and engaging, with the most important points easily remembered. This highly-interactive program is for any business professional who wants to be more impactful in group meetings, one-on-ones, presentations, phone calls and emails.

KEY TOPICS:
  • Analyze what specific listeners need or want to know
  • Adjust content to target various levels of listener expertise
  • Generate clear and succinct listener-focused communications
  • Get to the crux of a message
  • Avoid ‘data dumping’ to be more persuasive and influencing
  • Utilize a simple, yet powerful, Message Map tool to structure your ideas
  • Set memory hooks to emphasize key points

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