Presenting to Executives and Customers
KEY TOPICS:
Structure Business Critical Content Targeted to Executives or Customers
Structure Business Critical Content Targeted to Executives or Customers
- Optimize persuasive elevator pitch and executive briefings
- Create a communications plan with strategic use of visual support
- Deliver coherent recommendations and next steps with benefits to the business
- Ensure clarity of key information, requested action or proposed ideas
- Structure key points instantly
- Select appropriate memory hooks for important concepts
- Have back-up plans available
Manage Conversations & Meeting Flow
- Generate support and buy-in
- Incorporate feedback without losing focus
- Deal effectively with interruption
- Handle high-level hallway conversations effectively
- Stay on track and reinforce key messages
- Answer difficult questions
Enhance Executive Presence
- Project and inspire confidence
- Cultivate a natural, conversational style
Cultivate Listener Adaptability
- Practice using the DNA model (demographics, needs, attitudes)
- and five levels of detail to appropriately communicate at the executive and customer level
- Analyze and customize communications for varying audience needs
- Extemporaneously add or subtract material in response to questions and listeners’ desires
