Effective Training Associates

Presenting to Executives and Customers

Presenting to Executives and Customers

KEY TOPICS:
Structure Business Critical Content Targeted to Executives or Customers
  • Optimize persuasive elevator pitch and executive briefings
  • Create a communications plan with strategic use of visual support
  • Deliver coherent recommendations and next steps with benefits to the business
  • Ensure clarity of key information, requested action or proposed ideas
  • Structure key points instantly
  • Select appropriate memory hooks for important concepts
  • Have back-up plans available
Manage Conversations & Meeting Flow
  • Generate support and buy-in
  • Incorporate feedback without losing focus
  • Deal effectively with interruption
  • Handle high-level hallway conversations effectively
  • Stay on track and reinforce key messages
  • Answer difficult questions
Enhance Executive Presence
  • Project and inspire confidence
  • Cultivate a natural, conversational style
Cultivate Listener Adaptability
  • Practice using the DNA model (demographics, needs, attitudes)
  • and five levels of detail to appropriately communicate at the executive and customer level
  • Analyze and customize communications for varying audience needs
  • Extemporaneously add or subtract material in response to questions and listeners’ desires

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