Effective Training Associates

Storytelling for Influence – Public

Storytelling for Influence

OVERVIEW

Storytelling for Influence offers a welcome reprieve and an opportunity to engage one another on a new, authentic level. As humans, we gravitate toward the pull of stories. They inspire us, provide clarity, and effect change in our thinking. They are scientifically proven to create connections and build relationships.

Whether in a presentation, meeting, writing piece, or discussion with a customer, stories can have a profound impact and bring meaning to facts, data, and business.

In this workshop—through discussion, exercises, and storytelling—you will learn the best practices of developing and sharing stories at work.

LEARNING OBJECTIVES

  • Learn the science of storytelling and why the brain is wired for story
  • Learn to create compelling personal and work stories
  • Understand how to use storytelling to connect and inspire change

KEY TOPICS

  • Exploring different types of stories and how they work in your business presentations
  • Understanding the elements of a narrative arc
  • Building your own storyline, including a compelling opening and decisive closing
  • Tapping into both logic and appeal to emotion to make it stick
  • Supporting your story with visuals and engaging your audience with memorable messages
  • Developing stories that will help you build relationships and boost your influence
  • Continuing to grow your library of stories

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