Effective Training Associates

Strategic Business Writing

Strategic Business Writing: How to Influence and Achieve Concrete Outcomes at Work

OVERVIEW
Strategic Business Writing is critical for aligning teams, driving outcomes, and proposing solutions to meet organizational goals. Studies show employees on average spend 28 percent of their day on email alone. Given this volume of communication and the rapid speed in which organizations must operate, there can be no time wasted nor miscommunication.

Delivered to over 100 organizations and 1000s of participants, this lively workshop provides practical techniques for improving clarity and conciseness in email, messaging platforms, and documents. Participants will leave the workshop with skills that they can implement immediately and therefore contribute to organizational success.

PRE-WORK: Participants complete a questionnaire and submit a writing. The instructor reviews the sample and tailors course topics to emphasize and address the needs of each participant. The instructor provides feedback and suggestions for improvement of the writing samples.
 
KEY TOPICS:
  • Writing with your goal in mind
  • Providing details that the reader needs
  • Using a conclusion-first approach to get to the point
  • Persuading your audience
  • Applying revising techniques to achieve clarity
  • Trimming the fat from wordy writing
  • Formatting documents for easy scanning of information
  • Making your emails stand out and get things done at work
  • Avoiding misunderstandings by using proper writing etiquette

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