PRESENTING TO EXECUTIVES AND CUSTOMERS

DELIVERY MODE

In-Person

Virtual

KEY TOPICS

Structure Business Critical Content Targeted to Executives or Customers

  • Optimize persuasive elevator pitch and executive briefings
  • Create a communications plan with strategic use of visual support
  • Deliver coherent recommendations and next steps with benefits to the business
  • Ensure clarity of key information, requested action or proposed ideas
  • Structure key points instantly
  • Select appropriate memory hooks for important concepts
  • Have back-up plans available

Manage Conversation and Meeting Flow

  • Generate support and buy-in
  • Incorporate feedback without losing focus
  • Deal effectively with interruption
  • Handle high-level hallway conversations effectively
  • Stay on track and reinforce key messages
  • Answer difficult questions

Enhance Executive Presence

  • Project and inspire confidence
  • Cultivate a natural, conversational style

Cultivate Listener Adaptability

  • Practice using the DNA model (demographics, needs, attitudes)
  • and five levels of detail to appropriately communicate at the executive and customer level
  • Analyze and customize communications for varying audience needs
  • Extemporaneously add or subtract material in response to questions and listeners’ desires