STORYTELLING: TURNING INFORMATION AND DATA INTO COMPELLING NARRATIVES

DELIVERY MODE

In-Person

Virtual

OVERVIEW

Data dumps are disengaging. Recitations of facts and information lose audience interest and provide little value. However, when weaving content into a narrative, information and data come to life. Telling a story provides meaning and clarity. It adds value to your audience. And, most beneficial, your story is likely retold.
Through discussion, lecture, and exercises, this four-hour virtual training will guide you through the best practices of storytelling. You will learn how to support your story with visuals and engage your audience with memorable messages.

KEY TOPICS

  • Learn the science of storytelling and why the brain is wired for story
  • Explore the types of story and how they relate to your business
  • Learn how to extract stories from data and use visuals to convey important messages
  • Learn how to write stories for all areas of your business
  • Be able to create buy-in
  • Build context for change
  • Engage key stakeholders
  • Humanize complex ideas and data