Effective Training Associates

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STORYTELLING IN BUSINESS

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DELIVERY MODE

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OVERVIEW

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In these times of frenetic digital communication, storytelling offers a welcome reprieve and tremendous opportunity to engage work and one another on a new, authentic level. As humans, we gravitate toward the pull of stories. They inspire us, provide clarity, and effect change in our thinking. They are scientifically proven to create connection and build relationships.

If we don’t tap into the power of storytelling, we’re falling short. We’re left in a never-ending world of emails, spreadsheets, documents, and slide decks. Over the long-term, it’s impossible for people to stay engaged and motivated.

Whether in a presentation, meeting, writing piece, or discussion with a customer, stories can have a profound impact and bring meaning to facts, data, and business. In this workshop—through discussion, exercises, and storytelling—you will learn the best practices of developing and sharing stories at work.

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KEY TOPICS

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  • Exploring different types of stories and how they relate to your business
  • Understanding the elements of a narrative arc and how to build your own storyline
  • Extracting stories from facts and data
  • Tapping into both logic and emotion
  • Supporting your story with visuals and engaging your audience with memorable messages
  • Developing stories that will help you build relationships and boost your business
  • Continuing to grow your library of stories

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Contact ETA

Learn Today.
Lead Tomorrow.

Contact us to begin enhancing the professional development of your team.

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+1 408-441-8881

info@effectivetraining.com

Effective Training Associates, Inc.

1754 Technology Drive, Ste. 145, San Jose, CA 95110

© Effective Training Associates 2023

Testimonials

This course helps build necessary muscles in a safe and collaborative environment, plus it is a good add on to Manager Essentials.
Lumentum
Highly recommend! The roleplaying scenarios enable us to put learning to practice.
Lumentum
Understanding different working styles; this will help me interact with colleagues and very useful for meetings with direct reports.
FibroGen
I like the component of assessing how to work with someone with an alternate work style. It is good to pivot and think outside my own comfort zone.
FibroGen
Letting people come to the answer themselves to build their confidence and independence.
FibroGen
Throughout, I realized that my previous coaching method was wrong. I had my own story and had an answer, so I learned that listening to the other person’s opinions is the first step to coaching.
Lumentum - Japan
The drive towards questions rather than statements; most managerial tasks are statement based, directing action, rather than questioning for a response.
Lumentum – EMEA
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

How to conduct meetings / how to get a meeting under control by using parking lot techniques / time boxing / red card. It’s useful to run effective meetings.
Analog Devices
Break out session as it gives opportunity to implement whatever we learned in the meeting.
Analog Devices
Most valuable to me is the time management best practices and meeting flow.
Analog Devices
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

I really value the aspect of building the story to help with getting your ultimate goal/point across. It helps break things down to better understand how the brain follows along.
ETA
I learned a new approach to presenting my ideas to my director.
ETA
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Testimonials

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JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

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JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

Huge thanks to Stephanie for leading our team through such engaging and informative sessions. Your energy was contagious and everyone said the time flew by. Most significantly, everyone seemed to learn something that they can use in their daily interactions and that was our goal. I also really appreciated you taking feedback midstream and adapting! We certainly have more work to do but this was a great step for us.
Juniper Networks
Putting words or titles to the biases we observe, helps me remain aware of them, confront them, do something positive about them and not only to help me be a better leader, but to hopefully have a positive influence on others.
FibroGen
The fact that the topic is something to be aware of in your own professional behavior.
Juniper Networks
The program was very interactive and acknowledged the very small things that makes a big impact. Great Work!
Juniper Networks
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Testimonials

It was highly interactive, due to which we did not lose interest. Good learning and takeaways which we can apply right away.
Analog Devices
I really enjoyed the section on how to work better with others and their styles. It was helpful and I feel that my working relationships will improve due to the training.
Juniper Networks
This class is a MUST for all managers and non-managers. These skills help us to improve efficiency in multi-team projects.
Centric Software
I think each employee should go through this training as it helps to understand their and their co-workers’ working style and how to work effectively together.
FibroGen
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Testimonials

This course gave me tips on how to have conversations in a work setting which made me consider other people’s perspectives and feelings.
Saint Gobain
Breakout sessions brought in critical time to sit and actually think about my emotions and how they are impacting me in specific situations.
Saint Gobain
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Testimonials

Looks like a good simple tool to adapt to different communication styles. Ways to communicate with different types of people.
Samsung
Perspectives – always we get to see from our side. This exercise allowed me to step back and understand the other person’s perspective.
Samsung
Listen – Ask- Respond technique will help me improve my communication skills.
Samsung
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Testimonials

Yes, I whole heartedly recommend this webinar and think anyone who attends will be able to learn something no matter how experienced they may be. Just watching how the webinar was conducted and how the speaker delivered the course taught me some important lessons about how to effectively communicate to such a broad audience from various backgrounds.
Samsung

Testimonials

Have not worked that extensively with staff in India so many good insights that will help me work better with my team.
Infoblox
Understanding the cultural differences in relation to how information is received and interpreted.
Infoblox
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Testimonials

Lightbulb moments multiple times about perspective — love the interactive activities there! Also, really enjoyed thinking about other work styles and how to work effectively with them.
Logitech
Informative, clarifying, relevant, fun, engaging, educational.
Maxim Integrated
Yes indeed, especially when we are facing not only cross functional but also cross-cultural collaboration. Having a better understanding helps to get things done.
Logitech
I feel this would be beneficial for all employers to offer to their employees. This information would be valuable to anyone who is looking to improve their own communication, collaboration, and relationship building skills.
Logitech
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

Highly recommend this course for new managers. I learned my personal working style and how to better communicate with my peers, direct reports, and especially upper management!
Qualcomm
Great kickoff to being a new manager. I learned the best practices for what to do and what not to do in my new role. The analogy between Orchestra Leader and Jazz Band Leader gave me a vision of the different management styles and how to effectively be both.
Nvidia
I've been an IC for all of my career and transitioning to a people manager role for the first time was challenging. This class gave me the knowledge and skills to be an effective manager and leader.
Maxim Integrated
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Testimonials

Hands down the open discussions. It really opened the floor to have honest discussions and really helped us to understand how we are all sharing similar feelings/experiences.
FibroGen
The section of how to deal with Endings, Neutral, New Beginnings.
FibroGen
Understanding the different phases everyone moves through with change, how to identify them, and how to help team/others move through to the next one.
FibroGen
Insights I gained especially how to respond when people are emotional.
FibroGen
Insights from other members of the breakout sessions on how they cope with managing through turbulent times.
FibroGen
I really liked the sample questions to ask each person depending on what phase of transition they are in and how to help them move forward.
Marvell
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

After taking the StrengthsFinder assessment, I can see my strengths and my team, from a different set of lens. Loved hanging out with my peers and getting to know them better. Great class.
Juniper Networks Intact Team
It was very helpful to see everyone's results in order to understand how different people work and their strengths. Juniper Networks Intact Team
Pacific Coast
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Testimonials

Great class. Filling-out the "You MAP" was most valuable. There I was able to analyze myself more in-depth and correlate my current career status with my strengths and weakness.
Infoblox
Understanding my strengths in greater detail and discussions with team members who have same strengths. Learning the value of expanding on my strengths is important to build a successful team.
Marvell
I learned ways to apply my strengths to and better coach my team. Juniper Networks EMEA Absolutely useful class. The StrengthsFinder Talent Assessment was very eye-opening.
Juniper Networks EMEA
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

Oren was great! He’s so good at leading the training, encouraging discussion, and caring for all participants. He was an expert on this topic.
Lumentum
I would recommend this training to anyone who is already a people manager or is aspiring to be a people manager. Many of the topics are relevant to individual contributors as well to gain perspective and help them manage-up to build a better relationship with their own manager.
Juniper Networks
The session was fantastic. Great materials and really makes you think about each situation and how to take better action and be mindful of how it can impact others.
Analog Devices
I thought this was a well-designed workshop! The breadth and depth of the topics covered was extremely efficient, informative and applicable.
Glassdoor
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Testimonials

Absolutely! Instructor was engaging and a naturally gifted facilitator. She has not only taught the subject matter but also put them into practice. It is no wonder she demonstrates such mastery of her craft. This is when magic and learning happens!
Fibrogen
The program was extremely helpful for me as a young manager. It was great to interact and learn the different management styles I gathered from the questions, responses, and feedback from the instructor. I appreciated the sections on communicating effectively and providing feedback using the SBIC model.
Fibrogen
Being that I’ve been an IC for all of my career and that transitioning to a people manager role for the first time will be occurring in the near future, I would say that “all” modules of the program were very valuable. However, I would say that the “delegation” and “having difficult conversations.
Fibrogen
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

Delegation process and how to adapt your talk depending on the person’s ability and motivation to do the task.
Saint-Gobain
Practice is great and necessary even though it is not always fun. There was a mix of methods used in the training: presentation/video/breakout group exercises. Many of us have not managed for that long nor have managed a variety of personalities so I really appreciate that the leaders of our groups attended to give their perspectives and tips.
Analog Devices
I had an a-ha moment to delegate and to distribute the work not only according to their existing skills, but to try to focus on building skills across the team. I do this today, but not as much as I should do it.
Fibrogen
Improving my knowledge and skills of delegation was really useful as I know it’s a weak spot for me at the moment.
umentum
Methods to delegate was valuable – I often have difficulty choosing the tasks to hand over.
Analog Devices
This session was extremely helpful on how to delegate most effectively as well as how to tackle and approach having difficult conversations with direct reports.
Glassdoor
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Testimonials

The instructor was fantastic and makes the whole program fun and interesting!
Synopsys
This course is great for everyone in customer-facing positions. It’s helpful to understand my working style and the ability to adapt to the different working styles of my peers and customers in handling challenging situations.
Synopsys
This training helps me to have better control with facing emotional and upset customers because we have some!
Cadence Design
Asking key questions is useful to help me understand better the different perspectives of the same problem.
Cadence Design
Most valuable were the exercises and roleplays where we could apply the skills and techniques we learned.
Synopsys
Best practices in dealing with internal and external customer scenarios – four working styles/ perspectives/ What if… /A-DANCE Model/ because this helps you to improve oneself in the AE side because your job is to deal with all types of customers.
Synopsys
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

This course exceeded my expectations. I didn’t think it would be helpful but it was actually super informative and fun. I really liked the facilitator Barry, the content was well organized, relevant and interactive. I definitely will apply what I learned to my writing.
Visa
All topics were great: active vs. passive voice; paper vs. press formats; headings/bullet points. That helps to make the communication effective and straight forward.
Juniper Networks
The whole program was beneficial. Some great ideas to write an email, grabbing the attention of the audience and being clear and concise. Cut the SCRAPE.
Lamb Weston
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Testimonials

I highly recommend this course. I consider myself a great presenter but feel like I learned a lot. Any skill level can benefit from this day.
Saint Gobain
I enjoyed receiving very practical advice on practicing and dealing with hostile questions. Having the video to watch offers great advice, along with Peter’s coaching for where to improve.
Trip Advisor
I appreciated having the recording of myself to rewatch and learn what to adjust. I haven't had this formal training in years and my skills have drastically declined from peak.
Toyota Research Institute
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

Methods of acknowledging questions and concerns from the audience without using contrast conjunctions like "but/however" or agreeing with them.
DOCOMO Innovations
Peter was great! He presented practical techniques that we practiced - The “Message Map” which gave us a structure for organizing the content of presentations and staying on track. “The Hook” tool created more effective “openings.” Will recommend to my colleagues.
Synopsys
Doing live practice exercises with video-taping and immediate feedback was uncomfortable but effective. Re-watching the video was an eye-opener. It pointed out which behavioral tendencies to work on - better eye contact and saying fewer “ums” and “ahhs.” Great class.
Logitech
The ART model to defuse controversial observations and questions by acknowledging without arguing/disagreeing will be very helpful for me. I loved the impromptu exercise to tie two random topics together.
Illumio
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

The live behavior framework exercise and coaching feedback resulted in immediate improvement.
Illumio
Great training. I learned position, action, benefits model, and memory hook techniques.
Illumio
I wanted to tell you how much I appreciated Peter Rosselli as our facilitator for the Presentation Training in California. We loved his pragmatic approach; his real-life experiences were attractive and helpful. Peter's agility and support time during a hectic situation over the 2nd-day training format was commendable and showed his passion as a facilitator and work ethic. He was a tremendous support, and I can't say enough about him.
Saint-Gobain
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
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John DoeCEO
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Testimonials

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JohnCEO
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DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

Great course, I appreciated the strategies for navigating the hybrid working environment and how to promote increased individual and team engagement.
I think the subject matter is pertinent for all especially since hybrid working is becoming the norm in most office environments. It is easy to get lost in the hybrid working environment so I recommend this for everyone in our company.
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Testimonials

Pellentesque euismod lacus at ipsum sagittis scelerisque. Integer placerat eleifend nulla non blandit. Donec placerat vulputate lacus. Phasellus vel dui est.
JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

Pellentesque euismod lacus at ipsum sagittis scelerisque. Integer placerat eleifend nulla non blandit. Donec placerat vulputate lacus. Phasellus vel dui est.
JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

Pellentesque euismod lacus at ipsum sagittis scelerisque. Integer placerat eleifend nulla non blandit. Donec placerat vulputate lacus. Phasellus vel dui est.
JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

Pellentesque euismod lacus at ipsum sagittis scelerisque. Integer placerat eleifend nulla non blandit. Donec placerat vulputate lacus. Phasellus vel dui est.
JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

Very good value. A lot of interaction. Absolutely wonderful
Personalis
Easy techniques to apply. The execution was 11 out of 10.
BMC Software
How to plan things based on Important, Not Important, Urgent, Not Urgent.
Infoblox
How to manage the time with our work and personal space, prioritizing our work and making some undisturbed time for ourselves for better productivity.
Infoblox
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Testimonials

Pellentesque euismod lacus at ipsum sagittis scelerisque. Integer placerat eleifend nulla non blandit. Donec placerat vulputate lacus. Phasellus vel dui est.
JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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Testimonials

Pellentesque euismod lacus at ipsum sagittis scelerisque. Integer placerat eleifend nulla non blandit. Donec placerat vulputate lacus. Phasellus vel dui est.
JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
Previous
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Testimonials

Pellentesque euismod lacus at ipsum sagittis scelerisque. Integer placerat eleifend nulla non blandit. Donec placerat vulputate lacus. Phasellus vel dui est.
JohnCEO
Curabitur quis auctor dolor, nec efficitur tortor. In hac habitasse platea dictumst. Cras nibh enim, consectetur a tortor id, maximus hendrerit lectus.
DoeCEO
Donec ut ex enim. Morbi ornare risus purus, et eleifend risus dictum nec. Aliquam eget lacus id dolor efficitur blandit. Nunc accumsan lorem nec bibendum euismod.
John DoeCEO
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